Earlier this year (July in fact – a now-distant memory) I wrote a piece about chatbots. Specifically, about how branded chatbots can work for our clients. Is it just another buzzword many of my colleagues can no longer stomach due to severe over-use? (I’ve tried to be frugal with the term myself, but what’s a woman to do when a chatbot genuinely is the best answer to the brief?) Or do chatbots really represent the a new normal for brands to interact, both transactionally and emotionally, with their customers? I’ve been sitting on the piece since summer waiting for this printed gem to drop into my pigeonhole here at Y&R Towers. And it’s finally here:
A Shots subscriber? You can find my full article on the topic (complete with handy frameworks) in this month’s issue (that’s number 172, if anyone’s counting).
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