On September 12th 2017, Apple announced their skip over iPhone 9, straight to their 10th anniversary edition of the device that has changed the lives of millions.
They called it: iPhone X.
There are plenty of reasons to get excited as consumers about the first smartphone to shatter the $1,000 price bar, but the feature we should be most concerned with as advertisers is FaceID.
Read all about it in my piece for More About Advertising right here.
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