How the iPhone X Will Revolutionise the Ad Industry

On September 12th 2017, Apple announced their skip over iPhone 9, straight to their 10th anniversary edition of the device that has changed the lives of millions.

They called it: iPhone X.

There are plenty of reasons to get excited as consumers about the first smartphone to shatter the $1,000 price bar, but the feature we should be most concerned with as advertisers is FaceID.

Read all about it in my piece for More About Advertising right here.

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