The Challenge of Designing Ads for the Voice Era

Voice user interfaces, or VUI (pronounced voo-ee, try it in your best French accent), are hot property right now. There doesn’t seem to be a week that goes by when we’re not reading about another Amazon Alexa brand partnership (most recently a Sonos integration), and with the launch of Apple’s answer to the Echo and Google’s Home Assistant coming in December, rest assured you’ll be hearing of friends’ misadventures with artificial intelligence over the Brussels sprouts before the year’s end.

Read my full article for The Drum by clicking here.

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